When you hear the words “business” software and reporting images of binders stuffed with spreadsheets, charts, and footnotes may be the first thing that comes to thoughts. Or perhaps a conference room filled with executives slogging their way through slide presentations. These are just a few examples of what the future might look like for business software and reporting. In real life, the future in business software and reporting will provide value for businesses.

This is because the digital technologies that allow the new era of report generation will allow humans to perform more exciting tasks. Machine learning and cognitive tools will handle the bulk of collecting data, preparing reports, and then disseminating them. This will allow human workers to concentrate on more interesting and fulfilling tasks.

It is possible to streamline business operations, improve productivity and make better decisions using current and accurate information with the right reporting platform. It is vital that the business analytics and reporting platform doesn’t become an unnecessary burden for users, but rather an effective tool. This is exactly what PLG is all about.

In the new world the companies that realize they need to be driven by the product are the ones to be successful. They will employ their products as engines to acquire, retain maximizing business productivity through data insights and attracting new customers. They will also incorporate PLG into the process of designing, developing and providing their products. Download the full report to learn how to thrive in the new world of business software and reshape your approach to analytics and reporting.